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GRAND BANKS
Project Type
Fine Dining
Location
Shanghai, China
Services
Brand Strategy | Brand Positioning & Strategy
Branding | Brand Identity | Collateral Design
Grand Banks is contemporary urban retreat recapturing the glamour of Shanghai’s golden era, a place where young and daring creatives can gather for drinks, dining, or revelry. It provides an intimate and sophisticated venue for the creative community to gather.
Made in House designed the font logo to inherit the modern and elegant temperament of Grand Banks' original location in old Shanghai. The auxiliary graphic extracts the decorative symbol from the historical banknote pattern and extends it as part of the font logo. Compose, stack, rotate. The transformation formed a new visual identity, echoing the refreshed appearance of Grand Banks.

























