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Hyssan Curio Collection by Hilton
Project Type
Hotel
Location
Quanzhou, China
Services
Brand Strategy | Brand Positioning & Strategy | Audience Analysis & Segmentation | Voice & Messaging | Social Media Strategy
Branding | Naming | Brand Identity | Collateral Design
Campaign | Campaign Strategy & Concept | Campaign Messaging & Copywriting
The Voyage That Resonates Beyond
The project is located within the first super-tall mixed-use complex developed by Goldeer Group, offering unobstructed sea views of Quanzhou Bay. The Hyssan Curio Collection by Hilton, inspired by the Maritime Silk Road’s origin, blends global and local cultures through a compelling brand narrative—offering a new luxury urban retreat that honors heritage and meets the needs of today’s travelers.
Hyssan is a meaningful name that reflects the broad and inclusive maritime culture, symbolizing the first light over the sea and representing a new journey of hope and discovery. The brand’s typeface is inspired by ancient cuneiform scripts and classical Roman column designs, combining these historical elements with a modern style. This approach conveys a strong connection between tradition and modernity, emphasizing cultural heritage while appealing to a contemporary audience.
Made in House creates a unique luxury hotel experience through branding and design that highlight cultural richness, emotional connection, and sensory engagement. By combining distinctive design, sustainable living, and thoughtfully considered guest services, Made in House offers an immersive experience that merges cultural exploration with modern comfort. The goal is to create memorable stays and spaces that that distinguish the brand in Quanzhou and throughout China.